Define

Initial Define Statement

People need simple, accessible ways to learn about and participate in protecting forests, wildlife, and natural habitats. Many people care about the environment but may not know what actions they can take in their communities. Our goal is to create a solution that makes land conservation easier to understand and encourages people to take meaningful action.

Affinity Mapping

Environmental Problems

Deforestation
Habitat destruction
Loss of wildlife
Pollution
Illegal dumping
Climate change
Loss of biodiversity

People's Challenges

Not knowing how to help
Limited environmental education
Lack of community involvement
Difficulty finding conservation opportunities
Feeling that individual actions do not make a difference

Possible Solutions

Educational resources
Community clean-up events
Tree-planting activities
Wildlife protection programs
Recycling information
Local conservation activities
Easy-to-use environmental websites

Common Feelings

Concern about wildlife
Frustration about pollution
Hope for environmental improvement
Motivation to help
Uncertainty about where to start

POV Statement

People who care about forests, wildlife, and natural habitats need an easy and accessible way to learn about land conservation and take action because they want to protect the environment but may not know where or how to begin.

HMW Questions

How might we make learning about land conservation easier and more interesting?

How might we encourage people to protect forests and wildlife?

How might we help people find conservation activities in their communities?

How might we make environmental information easier for everyone to understand?

How might we motivate people to take small actions that protect natural habitats?

How might we connect people with local opportunities to help protect land?

Initial Persona

Jordan Green

Environmental Conservation Advocate

Age 22

Occupation College Student

Location Urban Community

About Jordan

Jordan cares about the environment and wants to help protect forests, wildlife, and natural habitats. Jordan uses the internet and social media to learn about environmental issues but sometimes has difficulty finding trustworthy and easy-to-understand information.

Goals

Learn more about conservation
Protect wildlife and natural habitats
Participate in community environmental activities
Reduce personal environmental impact
Encourage friends and family to help the environment

Frustrations

Environmental information can be complicated
Doesn't always know which organizations to trust
Doesn't know where to find local conservation activities
Feels that individual actions may not make a big difference

Needs

Simple environmental information
Easy ways to participate
Local conservation opportunities
Clear instructions for taking action
Resources that are accessible to everyone

Motivation

Jordan wants to make a positive difference and believes that protecting land today will help create a healthier environment for future generations.