1. Website Purpose & Audience
The purpose of this website is to create an online store for Coralia, a handmade beachwear brand inspired by California coastal life. The target audience is young women aged 16–30 in the United States who are interested in aesthetic, unique, and summer-inspired fashion.
2. User Experience
The website is designed to feel clean, aesthetic, and easy to navigate. Customers should feel a summer and beach lifestyle vibe while browsing products. The goal is to create a smooth shopping experience with strong visuals and simple navigation.
3. Site Structure (3–5 Pages)
- Home Page
- Shop Page (Products)
- About Page (Brand Story)
- Contact Page
4. Design Choices (CSS Style)
The color palette will include soft pastel tones such as light pink, baby blue, and sand beige to reflect a beach and summer aesthetic. Fonts will be modern and minimal to keep the design clean and elegant. The layout will be simple with large images and minimal text to focus on product visuals.
5. SEO Strategy
SEO keywords will include: beachwear, handmade fashion, summer skirts, California fashion, coastal style, and boutique swimwear. These keywords help the website appear in search results for fashion and summer clothing.
6. Example Websites
https://skims.com
https://www.rhodeskin.com
7. Accessibility & Mobile Design
The website will be fully mobile-friendly and responsive. It will use clear fonts, alt text for images, and simple navigation to improve accessibility for all users.