1. Mind Map
The main goal is to protect life on land by helping people learn about conservation and find simple ways to take action.
🌳 Forests
- Tree planting
- Prevent deforestation
- Forest cleanups
- Protect natural habitats
🐾 Wildlife
- Wildlife protection
- Habitat preservation
- Wildlife education
- Report wildlife concerns
👥 Community
- Community cleanups
- Volunteer opportunities
- Local conservation events
- Encourage friends and family
📚 Education
- Simple conservation tips
- Environmental facts
- Recycling information
- Wildlife information
📱 Technology
- Conservation website/app
- Local activity finder
- Event calendar
- Notifications and reminders
- Conservation activity tracker
♻️ Everyday Actions
- Reduce litter
- Recycle
- Plant native plants
- Save water
- Reduce waste
2. Value Proposition Workbook
| Category | Example |
|---|---|
| Target User | Jordan, a college student who cares about the environment. |
| Problem | People want to help protect nature but don't always know where to start. |
| User Needs | Simple information, clear instructions, and easy ways to participate. |
| Pain Points | Complicated information, difficulty finding trustworthy resources, and difficulty finding local activities. |
| Solution | A simple website or app that teaches conservation and connects people to local environmental activities. |
| Key Features | Conservation tips, local events, volunteer opportunities, educational resources, and reminders. |
| Benefits | Makes conservation easier, increases community involvement, and encourages people to take action. |
| Unique Value | Combines environmental education with local opportunities to actually help. |
Value Proposition Statement
We help people who care about the environment learn about land conservation and find simple ways to take action in their communities through an easy-to-use conservation website or app.
3. Idea Prioritization
Ideas are prioritized based on their potential impact and how easy they would be to implement.
| Idea | Impact | Ease | Priority |
|---|---|---|---|
| Local conservation activity finder | High | High | ⭐ 1 |
| Simple conservation tips | High | High | ⭐ 2 |
| Community cleanup events | High | Medium | ⭐ 3 |
| Tree-planting opportunities | High | Medium | ⭐ 4 |
| Wildlife protection information | High | High | ⭐ 5 |
| Recycling information | Medium | High | ⭐ 6 |
| Volunteer opportunity finder | High | Medium | ⭐ 7 |
| Environmental reminders | Medium | High | ⭐ 8 |
| Conservation quizzes | Medium | High | ⭐ 9 |
| Wildlife reporting feature | High | Low | ⭐ 10 |
⭐ 4. Selected Idea
Local Conservation Activity Finder
The Local Conservation Activity Finder is the strongest idea because it directly addresses a major problem from the Define stage: people may want to help but don't know where to find conservation opportunities.
What Users Can Do
- Find nearby cleanup events.
- Find tree-planting activities.
- Find wildlife conservation programs.
- Find volunteer opportunities.
- Learn simple ways to protect nature.
- Receive reminders about upcoming events.
- Track conservation activities they complete.
5. Connection to the HMW Questions
Create simple conservation tips, videos, quizzes, and educational information.
Create challenges that encourage users to complete small environmental actions.
Create a local activity finder that displays nearby environmental events and volunteer opportunities.
Use simple language, pictures, videos, and easy-to-follow conservation tips.
Provide daily or weekly conservation challenges that are simple and achievable.
Create a map and event calendar showing nearby conservation activities.
6. Final Ideate Concept
🌎 Conservation App
The idea is to create an easy-to-use website or app that helps people learn about conservation, discover local environmental activities, and take small actions to protect forests, wildlife, and natural habitats.
Problem
People care about the environment but may not know what they can do or where they can help.
Solution
A conservation platform that combines education + local activities + community action.
Main Features
Forest Conservation
Wildlife Education
Local Activity Finder
Recycling Tips
Volunteer Events
Event Calendar
Reminders
Conservation Challenges
Progress Tracker
7. Design Thinking Connection
Understand people who care about the environment and their challenges.
People need simple ways to learn about and participate in conservation.
Brainstorm solutions such as education, volunteer events, conservation challenges, and a local activity finder.
Conservation App/Website.
Create a visual prototype of the conservation website or app.