I am passionate about promoting sustainable, healthy living and making day-to-day routines more efficient.
Topic: People struggle to maintain a healthy lifestyle because planning and shopping for groceries drains their limited energy.
The "Why": This aligns with my core values of efficiency and health.
Target Audience: Busy working professionals and college students.
The "Who": A 35-year-old busy professional who just got home from a long shift.
The "Why": They want to feel in control of their health and save money.
The Status Quo: Relying on expensive, unhealthy takeout apps.
The Emotion: Overwhelmed, frustrated, and drained.
Questions Asked: 1. How does meal planning impact your weekly routine? 2. What temporary fixes do you currently use?
Answers: "I try to plan on Sundays, but I usually get too tired and end up ordering food by Wednesday."
Interviewee: Sarah, a 34-year-old marketing manager.
Observed: Watched a roommate stare at the open fridge for 3 minutes, sigh heavily, and then immediately open DoorDash.
Say: "I really want to cook more healthy meals."
Think: "Finding a recipe and making a grocery list takes too much brainpower."
Do: Orders takeout 3-4 times a week despite having food at home.
Feel: Frustrated, drained, and guilty about spending money.